We have spent hours working on a new idea and anticipation builds as our design nears fruition. When suddenly visions of groundbreaking work are squashed by the reality of empty seats, a mass amount of leftovers, and questions about what went wrong. As a leader, there will be times we get it wrong. Sometimes it... Continue Reading →
Reaching Your Secondary Audience
Just out of high school, I worked as a pitchman. My job was to speak about products in a compelling way as to make the audience want to purchase what I was presenting. I would set up at flea markets and festivals attempting to draw the largest crowds I possibly could. The larger the group,... Continue Reading →